E-Mail Marketing Essentials For Business - 05/29/2024

Event description

Research says that for every $1 spent on E-Mail marketing there is an average $44 return on investment. To generate such positive outcomes, businesses have to reach the right customers with targeted campaigns. If you feel your E-Mail efforts don't yet pay off, this workshop is for you! This class will teach basic and advanced techniques to propel your E-Mail efforts.

You will learn:

• The 5 C’s of E-Mail Marketing Basics
• How to create a content calendar with a complimentary digital version sent to all students
• How to pick the E-Mail platform right for your business
• Anatomy of E-Mail design
• Subject Lines
• Best times and days to send E-Mails
• Why List Segmentation is important (case study provided)
• Basic Automations
• A/B Testing Tips

Hosted by SCORE Princeton Chapter

About the Presenter:

Ms. Patty Ross has over 20 years of experience in marketing and has been in the online space since 1998, where she developed an e-commerce program for a gourmet gift company into a million-dollar business.