Who's Your Customer? A Lean Canvas Primer

Event description

This workshop is for researchers with laboratory-discovered innovations who want to better understand the language and practices of marketing and business that are involved in translating R&D projects into commercially viable products and enterprises. In this 2-hour webinar, you will:

• Gain an understanding of the value of the Lean Canvas Model to guide your customer discovery process
• Learn about additional market research you may need, and 
• Explore customer discovery techniques you can use  to help turn your idea into a viable business model. 

Presenters: Karen Bergh, ASBTDC Innovation Specialist, and Harrison Hudson, ASBTDC Market Researcher