Who's Your Customer? A Lean Canvas Primer
Date and time
-
Location
Online
Organizer
Karen Bergh
kbergh@ualr.edu
501-831-2584
Host organization
ASBTDC
Type of event
Resource Partner event
Event description
This workshop is for researchers with laboratory-discovered innovations who want to better understand the language and practices of marketing and business that are involved in translating R&D projects into commercially viable products and enterprises. In this 2-hour webinar, you will:
- Gain an understanding of the value of the Lean Canvas Model to guide your customer discovery process
- Learn about additional market research you may need, and
- Explore customer discovery techniques you can use to help turn your idea into a viable business model.
Presenters: Karen Bergh, ASBTDC Innovation Specialist, and Harrison Hudson, ASBTDC Market Researcher
Register