Marketing 101: Obtaining & Retaining Customers

Event description

This interactive webinar is for all entrepreneurs who want to learn about marketing their business to reach a broader customer base.

Small Businesses should be able to apply the fundamental marketing concepts that support starting and managing a business.

With that in mind, this webinar will assist you to:

-Define marketing and its importance in business development.

-Describe the target market research process.

-Identify components of an effective marketing plan.

-Describe high impact marketing strategies that foster business success.

-Describe key concepts for measuring performance of marketing strategies, to include social media campaigns.