Understanding Instagram Analytics

Event description

What are they telling you?
What can you do with this information?

The answer is: a lot!

This discussion will dive into the Instagram for Business interface and look at different parts of the analytics data offered and what you can do with the information. You will be able to leave this webinar understanding:

How to navigate the interface
What the most important metrics are to look at
How to turn metrics into actionable next steps in your account
When to check in with your analytics
How to carry this data over to other marketing efforts in your business
 

An existing Instagram account for your business is required for this session.

Target Audience:
- Intermediate small businesses looking for marketing growth
- Small business owners who use Instagram on a basic level but want a better understanding

This session will be presented by Sarah DeGeorge. Sarah is a digital marketing specialist who works in paid and organic marketing, public relations, and social media marketing and management to help small businesses find their authentic voice for their audience through a holistic marketing approach. When Sarah is not working on digital marketing strategy, you will find her on a walk at a local park, reading, or working in animal rescue and rehabilitation.