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SBA blog
Get perspectives, news, and practical information for small businesses.
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4 Marketing Mistakes That Can Get You in Legal Trouble
By
on
Advertising and marketing is regulated by federal law, and if you’re not on top of the regulations that apply to you, your ads could end up costing you more in fines than they bring in business.
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Training the Staff You Envision
By
on
For small business owners, it can be difficult to find good job candidates. Small businesses often times have to compete in the job market with large employers offering an attractive menu of fringe benefits.
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Cultivating a business
By
on
Who doesn’t love the freshness of vine-ripened tomatoes, just-picked cucumbers or corn bursting with summer sweetness? This time of year, there’s likely a bounty at your local farmer’s market.
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Seniors Win in Small Business
By
on
What’s an encore entrepreneur? It might look a lot like you. These are people who might be starting a business for the first time as they near retirement age.
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Write an Executive Summary
By
on
Most business owners have a general idea of the executive summary that comes with the traditional business plan. However, in the real world, summaries come up much more often than just in the business plan.
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Celebrating our heroes
By
on
When President Trump asked the members of his Administration to tell him about the American heroes we have encountered in our Cabinet roles, one family instantly came to mind.Rob Leonardis is President of Ember Industries in San Marcos, Texas.
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The Importance of Market Positioning
By
on
It’s been several decades now since I first ran into the mental magic of marketing positioning. The diagram here shows it as presented by Philip Kotler in his text Marketing Management, which has been used in business schools for decades.
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Rethinking Insurance Coverage
By
on
Like most small businesses, you probably can’t self-insure (pay for losses out of pocket) because you can’t afford the risk for substantial financial exposure. You need insurance.
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No Business Credit? Here’s a Simple Strategy to Get Credit and Conserve Cash Flow
By
on
If you plan to take out a loan for your business, buy equipment, open a business credit card – just about anything that requires borrowing money – having business credit is essential.
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Christmas in July: Why You Should Plan Your Holiday Marketing Now
By
on
Put down the leftover hotdogs, sparklers, and souvenir American flags. Yes, summer has barely started—but if you’re a small business owner whose profitability depends on the holiday shopping season, it’s time to start planning your marketing strategy now.