SBA Branding Hero

Brand guide

SBA employees and contractors should use this guide to produce effective and visually consistent communication materials that are easy for consumers to understand. If you find that you cannot access a link on this page, that document is posted on the SBA’s intranet page and only available to SBA employees.

Brand guide

  • Logo

    Our logo is modern, strong, and meaningful. Learn how to properly use our logo and download the files (PNG, JPG, EPS, AI, PDF).
  • Templates

    Word, Powerpoint, and Excel templates
    Download our new Microsoft Word letterheads, Powerpoint templates, and other templates.
  • Color palette

    SBA color palette
    SBA’s color palette is designed to embody the spirit of American entrepreneurship.
  • Typography

    Our new brand uses two open-source font families, Source Sans Pro and Merriweather. Learn how to use them and download the font files.