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Logo

Our new logo is modern, strong, and meaningful. It reflects our mission and our value as a catalyst for the growth of small businesses, as well as the nation’s economy. Design elements convey SBA’s strength, innovative thinking, and commitment to connecting our customers with the resources and support they need to get started, grow and expand, or recover. It symbolizes what makes the SBA uniquely able to empower small businesses and power the American dream.

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Logo SBA

Logo use

The SBA logo and mark are for official governmental use and any alteration, distortion, re-creation, or misuse is prohibited. The logo and mark can only be used by SBA employees in their official duties, for publicizing and identifying the SBA, its programs and activities on official outreach materials and publications.

Resource Partners
SBA Resource Partners cannot use the logo except as authorized by the Agency in connection with a cosponsorship agreement.

Outside party
When the SBA’s logo is used by an outside party, the Agency’s role in the activity and its relationship to that outside party must be clear. For example, include the phrase “Funds Guaranteed by the SBA” when a business posts a sign announcing an expansion or new location. Use of the Agency’s logo cannot imply an endorsement or preferential treatment, or suggest a relationship that does not exist. When uncertain as to the appropriate use of the Agency’s logo, contact OMCS for guidance.

Contractors
SBA contractors or grantees should use the logo only in the manner prescribed in their cooperative agreement.

Cobranding
Cobranded publications should display the SBA logo in the primary position, which is in the upper left of the page or cover, above other logos. When grouped with other logos, the SBA logo should be in the first position on the left. It should be comparable in size to any other logos on the page. Only logos of entities participating in the cosponsored activity, those appearing in the original cosponsorship agreement or subsequently joindered into the agreement, may cobrand with the SBA.

Non-program cosponsored materials should incorporate the SBA identity as prominent, and dominate lower left position is preferred.

Lockups

Stacked

The stacked lockup is the primary option and should be used at all times unless vertical space is limited.

Logo SBA

Horizontal

The horizontal lockup is the secondary option and appears on our website and in limited vertical space.

Logo SBA

Isolated

The isolated logo mark is primarily used for creating texture and bold graphic elements. This may include patterns on a step and repeat, scarves, ties, and isolated usage on hats. In most instances, the logo needs to be in a lockup with “U.S. Small Business Administration” to ensure clear communication.

Logo SBA

Minimum Size

The small execution lockup is used when the logo needs to scale down. The small execution logo allows “U.S. Small Business Administration” to remain legible. The minimum width allowed for the entire lockup of the horizontal logo is 136px at 72dpi.

Logo SBA

Variations

Stacked, Two-color Reversed

The stacked lockup, two-color reverse option is the primary option to use on a dark-colored background in print and in digital format.

Logo SBA

Horizontal, Two-color Reversed

The horizontal lockup, two-color reverse option is the secondary option to use on a dark-colored background in print and in digital format where vertical space is limited.

Logo SBA

Stacked, One-color

The stacked lockup, one-color option is the primary option to use on white backgrounds for apparel, stitched or printed, as well as any other options where only one-color usage is an option.

Logo SBA

Stacked, One-color Reversed

The stacked lockup, one-color reverse option is the primary option to use on a dark-colored background for apparel, stitched or printed, as well as any other options where only one-color usage is an option.

Logo SBA

Horizontal, One-color

The horizontal lockup, one-color option is the secondary option to use on white backgrounds for apparel, stitched or printed, as well as any other options where only one-color usage is an option and vertical space is limited.

Logo SBA

Horizontal, One-color Reversed

The horizontal lockup, one-color reverse option is the secondary option to use on a dark-colored background for apparel, stitched or printed, as well as any other options where only one-color usage is an option and vertical space is limited.

Logo SBA

Style Rules

Minimum Margin Space

There should always be comfortable space around the logo to ensure clear representation and keep the design around it from infringing on the mark.

Logo SBA

Do Not…

Stretch

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Rearrange Elements

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Delete Elements

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Scale Separately

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Outline

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Skew

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Warp

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Crop

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Blur

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Rotate

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Change Type

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Alter Palette

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Alter Margins

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Drop Shadows

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Create Fills

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Use Complex Backgrounds

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Use Low Contrast Backgrounds

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Download Logo Files

Download PNG files
Download JPG files
Download EPS files
Download Adobe Illustrator files
Download PDF files
Download SBA Lender Web Icon

Frequently Asked Questions