Photography can be used to really grab people’s attention, so we recommend you use it strategically and for the most important pieces of content. Photography can help humanize print and web collateral, invoking emotional responses from users and making SBA seem more relatable.
OCPL has access to royalty-free photos and photographs of local entrepreneurs appropriate for use in marketing materials. SBA employees and contractors can access the SBA Photo Database. For help with finding images from either the royalty-free photos or the OMCS photo database, contact OMCS at firstname.lastname@example.org.
- For photos you have taken, use the Authorization, Grant & Release of Materials form to secure approval for using the photo or material in SBA promotional materials.
- All photos (excluding stock) should have a caption identifying the people and place.
- Use photos taken within the last two years, with a story that ties into the SBA, so the promotion of “what the SBA did for me.” Older photos can be used if the company has been vetted within the last three years.
The following guidelines are best practices for choosing high quality and engaging photos:
- Photos need to be environmental, not studio shots or isolated imagery against a white background.
- Photos should include people when possible. Models should look natural and not too posed. They should be in action, but not overacting.
- Try to choose photos that represent a diversity of people, not just young and good-looking people.
- Scenes need to be well lit with bright, natural light. The image should be clear, not shot through glass, or with lens flares, or with photo overlays.
Examples of acceptable photos
Candid environmental shots with people looking natural.
Clear images with bright,natural light.
DO NOT use photos like these
White backgrounds where people are obviously posing or exaggerating.
Obviously photoshopped lens flares and corny texture overlays.