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Photography

Photography can be used to really grab people’s attention, so we recommend you use it strategically and for the most important pieces of content. Photography can help humanize print and web collateral, invoking emotional responses from the viewers and making the SBA seem more relatable.

SBA imagery

OCPL has access to royalty-free photos and photographs of local entrepreneurs appropriate for use in marketing materials, find the SBA Photo Database here. For help with finding images from either the royalty-free photos or the OMCS photo database, contact OMCS at marketinghq@sba.gov.

Choosing photos

The following guidelines are best practices for choosing high quality and engaging photos:

Examples of acceptable photos

bad photo

Acceptable

Candid environmental shots with people looking natural.


bad photo

Acceptable

Clear images with bright,natural light.

DO NOT use photos like these

bad photo

Not acceptable

White backgrounds where people are obviously posing or exaggerating.


bad photo

Not acceptable

Obviously photoshopped lens flares and corny texture overlays.