SBA blog

The internet has drastically affected all types of traditional small business marketing—except for one.

It's hard to escape the interest, activity and advantages of social media. Platforms are either constantly evolving. With the changing dynamics of the digital communication space, it's important to get back to the basics.

The numbers are compelling.Depending on which study you read (and there are literally dozens), anywhere from 51 percent to 90 percent of consumers read and trust online reviews.

Every four years the world is fixated for a two-week period on the grandest international stage, the Summer Olympics. This August, Brazil's second most populous city, Rio de Janeiro, will host over 10,000 athletes in dozens of sporting competitions.

When small business owners think about marketing, they usually think about attracting new customers. But existing customers are equally, if not more, important.

The internet has opened all kinds of opportunities for small businesses to market their products; it truly has leveled the playing field. Gone are the days that you would need deep pockets to spend on marketing.

As we celebrate National Small Business Week, the strength of America's small businesses is at the top of our minds. Small businesses are essential to our communities and help to foster innovation in every industry.