SBA blog

Today, many small businesses get a website up and running in one of two main ways. They either hire a web developer to build them a custom website, or build their own website using one of the do-it-yourself platforms.

You’ve probably heard of “brand advocates” who help promote products they use on social media. (Maybe you even have some online brand advocates of your own.) But did you realize that your business has brand advocates off-line as well?

March 29 is National Mom and Pop Business Owners Day—a day to celebrate the value that family-owned small businesses bring to their communities.

Facebook, Twitter, Instagram, and more — social media can be pretty overwhelming at times. But hold on! Success in social media may not be nearly as complicated as you think.

There are dozens of ways your small business can advertise—but for many consumers, television still holds the most sway. In fact, a recent survey reports TV ads are more trusted and more likely to influence purchases than any other advertising medium.

When it comes to online advertising, there’s a powerful technique called “retargeting.” On Google Adwords the approach has another name. Google calls it “remarketing, ” but no matter what you call this method, it can be a game changer.

What can your small business do differently in 2018 to boost the results of your marketing efforts? Here are seven marketing resolutions every entrepreneur should make for the coming year.

Native ads are one of the hottest types of ads out there. These are online ads that blend in and resemble a site’s content rather than a traditional banner ad style.

As an independent retailer, you’ve got to use every weapon in your arsenal to get shoppers into your store this holiday season. But you may be underutilizing one marketing tool that’s right in front of your eyes: your window displays.

Advertising can be a powerful way to deal with marketing challenges such as low brand awareness, a declining customer base or heavy competition.