Social Media Essentials: Build, Grow, Convert – Webinar via Zoom – Full Series 8/6, 8/13, 8/27 & 9/3

Multi-day event

Date and time

Event cost

$100.00

Location

Online

Organizer

Mariah Kilbourne
mariah.kilbourne@utsa.edu
210-458-2047

Host organization

UTSA SBDC

Type of event

Resource Partner event

Event description

This four-part series is designed to help small business owners and thought leaders build a strong social media presence, create content efficiently, and turn followers into customers.

August 6, 2026 | Starting Steps for Maximum Brand Impact on Social Media
Equipment, Smartphone Filming Tips, and Choosing the Right Platforms

Learn the fundamentals of social media marketing, how to create professional-looking content on a budget, and which platforms best fit your business. Participants will learn how to capture quality content using a smartphone, build an email list through social media, choose the right platform for their audience, and create content with affordable equipment.

August 13, 2026 | Building a Ready-to-Buy Audience on Social Media
Understand Your Audience, Solve Their Problems, and Speak Their Language

Discover how to create content that attracts ideal customers, builds trust, and drives engagement. Participants will learn how to identify audience pain points and desires, clarify their message, communicate with confidence, and turn social media followers into customers.

August 27, 2026 | The Automatic Content Creation Machine
Hooks, Scripts, and Planning 50 Content Ideas in 15 Minutes

Develop a repeatable system for generating content ideas, writing engaging hooks, and creating content efficiently. Participants will learn how to create content that stands out, write attention-grabbing hooks, and plan and organize content quickly and consistently.

September 3, 2026 | Small Business Social Media Workflow: Plan, Post, Profit, Repeat

Learn a simple workflow to create, publish, and repurpose content while staying consistent and saving time. Participants will learn how to build a sustainable content creation routine, create one long-form video each week, and repurpose content to maximize reach and visibility.

Register