From Cleaning Homes to Helping Employees Purchase Them

Women sitting at a desk with a laptop, one in a bright red top, the other in a royal blue top.

CEO Elena Ledoux was an Uzbek immigrant, a mother of two boys and an attorney who practiced civil litigation for over a decade in Honolulu, Hawaii before retiring and moving her family to Las Vegas. Nargiza Mukhutdinova, Elena’s childhood friend since sharing a desk in first grade, is the General Manager of Superb Maids. An architect by trade, she immigrated to the United States four years ago with her family after winning a green card lottery. The two lifelong friends decided to start a cleaning business to help support Nargiza’s family. 
Their biggest challenges when starting the business were low capital and the ability to find good employees.  

As the business grew in 2018, the two entrepreneurs found themselves in need of a larger building to accommodate their rapidly growing business. In their effort to find space, they contacted the Nevada State Development Corporation (NSDC), where they found out about the SBA 504 program. NSCD assisted Superb Maids in receiving an $85,000 SBA 504 Loan.    

Superb Maids is now a leading Las Vegas residential house cleaning company. The company now has a team of 30+ employees and contractors and has sustained strong and steady financial growth with very low employee turnover in their three years of operation. Super Maids grew from $48,000 to $1.1 million in annual sales in a short amount of time. They currently serve over 4,400 clients throughout the Las Vegas Valley.

Employees at Superb Maids enjoy flexible working schedules, health insurance, retirement benefits and homebuying assistance, as well as support for professional and personal goals. Because of the company's commitment to their employees, several team members have purchased their first homes.   
The company supports various community causes, including The Healthy Sunrise Foundation; Nevada Public Radio; The Cleveland Clinic - Lou Ruvo Center for Brain Health (LRCBH); Las Vegas Labrador Rescue; and the Girl Scouts. After the 2017 Route 66 shooting, the company donated cleaning services to first responders and victims’ families. Superb Maids also provides complimentary cleanings to families that foster children. 

When asked about their recommendations to other startup businesses, they said, "Keep a good mindset and surround yourself with good employees."  


This article does not constitute or imply an endorsement by the SBA of any opinions, products, or services of any private individual or entity.