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4 Ways to Market Your Business This Father’s Day

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4 Ways to Market Your Business This Father’s Day

By kmurray, Contributor and Moderator
Published: June 9, 2016 Updated: June 9, 2016

Father’s Day is less than two weeks away and Americans say they will spend more than ever this year according to the National Retail Federation's annual survey conducted by Prosper Insights and Analytics. The National Retail Federation also reports that consumers are expected to spend an average $125.92, up from last year’s $115.57. Here are a few ways to get in on the action this year.

Give the gift of togetherness

When it comes to Father’s Day gifts, we often think of getting something for Dad that he can enjoy on his own. Consider an approach that lets him have a good time with the family as well. For example, if you own a restaurant or café, try a father-child special for a dine-in experience. Or if you have a hardware store, hold a workshop that allows kids to come in with their fathers to make something they can take home. They’ll walk away with a great experience – and a birdhouse (or something) as a memento.

Cater to kids

Own a brick-and-mortar store? Highlight merchandise for Father’s Day by bringing it front and center. Arrange your items so that kids can see and reach what they might buy Dad. Like kids’ cereal in a supermarket, bringing things to eye level can go a long way to attract attention. Even if they’re not spending their own money, they can certainly carry purchasing power in influencing the other parent!

Make it easy

Buying gifts is never easy, so help your customers out by creating a gift guide. You can offer suggestions by price, interest or audience (child, spouse, parent). With emails and social media, especially, you can get the word out that you have the perfect gift for Dad. You can also highlight particular gifts you think may be hot-ticket items. If you can, take the extra step by offering free gift-wrapping (or shipping, if you run an online store) as an extra incentive as the holiday gets closer.

Create a buzz

If you don’t think you’re in the business of offering specific Father’s Day specials, you can still acknowledge the occasion! Get in on the action with social media, for instance. Ask fans on Facebook or followers on Twitter to share photos of special moments with Dad, funniest pictures of Dad, etc. It’ll be a great way to engage your customers and foster a sense of community.

Regardless of your type of business, what you provide or sell, there’s a way to incorporate Father’s Day into your marketing and sales tactics. 

About the Author:

Katie Murray

Contributor and Moderator

I am an author and moderator for the the Community. I'll share useful information for your entrepreneurial endeavors and help point you in the right direction to find other resources for your small business needs. Thanks for joining our online community here at!


One of the Best Gift I have Gave to My Father in this Father's Day is I Gifted him a Brand New Car of his Dream also Spend some Quality time to Store some Great Memories for Lifetime.
MY first day on-board. I am looking for ways to gain exposure for a friend who designs custom-made handbags and accessories. I would like to be an Independent Consultant and earn a commission for sales I incur for him. Any ideas?
Good ideas. For me, there is nothing greater than arranging outdoor party or pinnic for your customers so that they can surprise their beloved dads. I think this is also wonderful!
In California "payed time off" is mandatory of 3 days a year. "sick days"

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