Maximize Your Marketing Strategy

Event description

Develop a marketing strategy for your small business that supports your business goals, and learn how to measure your progress and success in marketing.

Topics:

• Setting meaningful marketing goals and milestones that directly impact revenue and sales
• Interpreting common marketing metrics and identifying which ones to watch for your business
• Using market research to inform your brand, audience, and marketing channels
• Applying best practices to save you time when managing day-to-day marketing tasks

Speaker: Dr. Lonnie Jackson

In partnership with Henderson State University College of Business.