Marketing 101: A Step-by-Step Guide to Creating a Marketing Plan (Webinar)

Date and time

-

Location

Online

Organizer

Small Business Development Center at The University of Scranton
sbdc@scranton.edu
570-941-7588

Host organization

Small Business Development Center at The University of Scranton

Type of event

Resource Partner event

Event description

A marketing plan is the first step in creating a successful marketing program for your business. Fortunately, it doesn’t have to be complicated in order to work.

This webinar will cover the basic components of a marketing plan that should be the basis for your marketing activities. You will walk away with answers to questions such as:

  • Why should I create a marketing plan?
  • What should my marketing plan include?
  • What are the benefits of having a marketing plan?
  • How can AI help take the guesswork out of creating a marketing plan?

Attendees will also receive an example marketing plan at the conclusion of the session.

"A Step-by-Step Guide to Creating a Marketing Plan" is one-half of a two-part Marketing 101 series. Register for part two, "How to Find and Attract Your Ideal Customer to Grow Your Business", here: https://pasbdc.ecenterdirect.com/events/32469

Register