Marketing 101: A Step-by-Step Guide to Creating a Marketing Plan (Webinar)
Date and time
-
Location
Online
Organizer
Small Business Development Center at The University of Scranton
sbdc@scranton.edu
570-941-7588
Host organization
Small Business Development Center at The University of Scranton
Type of event
Resource Partner event
Event description
A marketing plan is the first step in creating a successful marketing program for your business. Fortunately, it doesn’t have to be complicated in order to work.
This webinar will cover the basic components of a marketing plan that should be the basis for your marketing activities. You will walk away with answers to questions such as:
- Why should I create a marketing plan?
- What should my marketing plan include?
- What are the benefits of having a marketing plan?
- How can AI help take the guesswork out of creating a marketing plan?
Attendees will also receive an example marketing plan at the conclusion of the session.
"A Step-by-Step Guide to Creating a Marketing Plan" is one-half of a two-part Marketing 101 series. Register for part two, "How to Find and Attract Your Ideal Customer to Grow Your Business", here: https://pasbdc.ecenterdirect.com/events/32469