Planning for Marketing

Event description

Are you ready to refine and elevate your marketing strategy? In this interactive and practical webinar, you will learn how to develop a clear, actionable marketing plan designed to drive measurable results.
We will introduce you to the Marketing Plan Canvas—a strategic tool that breaks down your marketing objectives into manageable, actionable steps. Through this session, you will gain the knowledge to identify your ideal customer, set realistic and achievable marketing goals, outline key tasks and timelines, and track key metrics to evaluate your marketing success.
By the end of this webinar, you will be equipped with the necessary tools to begin crafting a comprehensive and results-oriented marketing plan for your small business.

Presenter: Gab Sacidor

Gab Sacidor brings more than 15 years of expertise in communication and marketing to the Temple SBDC, supported by a strong commitment to community service. She began her career as a reporter for The Northeast Times in Philadelphia, later advancing to a role as Assignment Editor and Digital Media Producer at CBS 3 Eyewitness News, where she spent six years honing her skills in broadcast and digital media.

Gabriella’s passion for supporting businesses has defined much of her career. She served as the Marketing Director for the Old City District, and more recently, she managed marketing and membership efforts for the Lower Bucks County Chamber of Commerce. In each of these roles, she has utilized her expertise in communication, marketing strategy, and relationship-building to foster growth and strengthen community ties.

A graduate of La Salle University with a Bachelor of Arts in Communication, Gabriella continues to leverage her experience to help businesses thrive while making a positive impact on local communities.