How To Create A Marketing Plan For Your Small Business
Date and time
-
Location
Online
Host organization
SCORE Kentuckiana
Type of event
Resource Partner event
Event description
In this webinar, you will learn how to create a marketing plan that aligns your business goals with your marketing activities. We will discuss how an effective marketing plan ensures that your marketing efforts work towards a common objective and helps you allocate resources efficiently.
Our expert presenter will guide you through each step of developing a marketing plan designed to help you reach your target market, build brand awareness, and grow your business.
A well-executed marketing plan will help you:
- Define your business strengths, weaknesses, opportunities and threats
- Set goals for marketing your business
- Define your target audience
- Create your Unique Selling Proposition based on competitor analysis
- Measure and optimize your marketing efforts
- Define your brand with proper visuals and messaging
- Determine the tools you will need to execute your marketing plan