Pricing to Compete

Event description

Join WBDC's Marketing Adviser, Joy Braddock, In this engaging one-hour class as you explore a variety of pricing strategies (for service or product-based businesses) to help you optimize profits while staying competitive. From cost-plus to value-based pricing, you’ll learn how to choose the right approach for your business and customer. The session will also also include a useful pricing tool, giving you hands-on experience with calculating the point at which your business covers all costs. By the end of the class, you'll have the knowledge and confidence to set prices that balance profitability and customer appeal.