WEDC Mid-Hudson WBC: Marketing That Thinks Ahead So You Don’t Fall Behind

Event description

Dates of 3-Part Series: June 2, June 9 and June 16 *Participants must attend all 3 sessions*

In today’s crowded digital world, average marketing gets ignored.  This 3-part workshop series is designed to help you rise above the noise.  Learn to build a brand that turns heads, master social media with strategy, and turn trends into real results.  If you’re serious about growth, visibility, and staying ahead of the curve, this series is your edge.

Session #1 on June 2: Social Media Essentials that Cut Through the Noise

• Choose the right platform for your business
• Build a recognizable and consistent brand voice
• Plan content that connects
• Use social listening to stay ahead of your competitors
• Bonus Takeaway: Attendees will receive a social media audit guide.

Session #2 on June 9: Email Marketing & Lead Magnets to Guide the Customer Journey

• How to map the full customer journey—from stranger to superfan
• Proven email marketing tricks that increase engagement
• Ways to use testimonials as trust-builders
• A/B testing to sharpen your marketing
• Bonus Takeaway: Bring home a customer journey map to reference when planning your business’s next marketing move.

Session #3 on June 16: AI Technology & Trends to Boost Your Business

• How to use ChatGPT and other AI platforms effectively
• The ethics of AI in marketing
• How to spot trends early and make them work for your business
• Bonus Takeaway: After learning about AI and other emerging trends, learn how to put it into practice with a takeaway prompt package.