SCORE Leveraging A Personal Brand for Business Growth

Event description

In today’s competitive market, a strong personal brand is a powerful asset for business growth. This workshop will guide entrepreneurs, business owners, and professionals in crafting an authentic and compelling personal brand that builds trust, attracts customers, and drives business success. Through strategic positioning, storytelling, and digital presence, participants will learn how to leverage their personal brand to create meaningful connections and establish authority in their industry.

Learning Objectives:

By the end of this workshop, participants will be able to:

1. Define and develop their unique personal brand based on their values, expertise, and target audience.

2. Craft a compelling brand story that resonates with customers and enhances business credibility.

3. Utilize digital platforms and social media effectively to build visibility and engagement.

4. Position themselves as thought leaders through content creation, networking, and speaking opportunities.

5. Leverage their personal brand to generate business opportunities, partnerships, and customer loyalty.

6. Implement strategies to maintain brand consistency and authenticity

across all touchpoints.

Our Presenter, Sasha Walton

Sacha Walton is a powerhouse business strategist, Speaker,and CEO of SWI Management Group. She is dedicated to helping entrepreneurs—especially women and creatives—build sustainable, profitable businesses through strategic planning, marketing, and branding, all while balancing mental wellness.

With a sharp business acumen, Sacha quickly scaled to six figures in her first year as a government contractor in event services. She now equips business owners with the tools to secure government contracts and create thriving business ecosystems. Her expertise also extends to corporate event production, small business development, and strategic brand positioning.

As the author of The Ugly Truth About Entrepreneurship: Keys to Managing Mental Wellness, Sacha is a leading voice in reshaping the conversation around entrepreneurship and mental health. She has been featured in Forbes, Authority Magazine, Associated Press, Amazon Live, Roku, American Express, Women RISE in Paris, and other major platforms.

Through her signature initiatives, Business Plans & Mimosas, Biz Her Way, and the Sacha Walton GPT Collection on OpenAI’s platform, she helps women entrepreneurs take strategic action to increase their visibility, scale their businesses, and achieve long-term success in a thriving ecosystem.