SCORE Get More Customers: How understanding the 4 stages of a conversion can help you

Event description

To win a customer, you must change a person from one state (never heard of you) to another

(loyal fan and follower). In marketing, we call this a conversion.

And to truly succeed in business, sometimes we need to find creative sources of inspiration (not

the typical places our competitors look).

So in this webinar we’ll take you from faith to funnels – looking outside the world of business

and see what entrepreneurs can learn from another type of conversion – religious conversion

In this lively and insightful webinar, Daniel Burstein, Senior Director of Content and Marketing,

MarketingSherpa and MeclabsAI, and Dr. Austin McCraw (PhD, University of Cambridge),

Associate Pastor, Redeemer Church, and Director of Growth at DoWhatWorks.io will team up to

help you turn key insights from the psychology of religious conversion into practical

opportunities for converting more prospects into customers:

✅ What Dr. McCraw learned from synthesizing his analysis of hundreds of religious conversions

with his experience helping organizations such as Verizon, Cox Media Group, Disney+, Royal

Bank of Canada, Discover, Adobe, Twilio, Bloomberg, McGraw-Hill Education, American

Psychological Association, EdX, and more drive millions in revenue through conversion rate

optimization.

✅ How to put these lessons in action with real-world examples from Burstein’s case study

writing and interviewing at MarketingSherpa

✅ In a comfortable, welcoming, interactive environment for entrepreneurs of any faith, or no

religious adherence at all. There is a 100% NO PREACH PROMISE.

Join us for an entertaining, practical deep-dive into outside the business world and then right

back in to give you instant ideas you can apply to your business this week, but also a new

paradigm with which to build your business to help power your long-term, sustainable success.

Our Presenter, Daniel Burstein and Austin McCraw

Daniel oversees all content and marketing coming from the MarketingSherpa publication while

helping to shape the marketing direction for MeclabsAI – digging for actionable discoveries

while serving as an advocate for the audience. Daniel is also a speaker and moderator at live

events and on webinars. Previously, he was the main writer powering MarketingExperiments

publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team,

Daniel was Vice President of MindPulse Communications – a boutique communications

consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 26

years of experience in copywriting, editing, internal communications, sales enablement and field

marketing communications.

For over 17 years, Austin McCraw has helped organizations (Fortune 50, enterprise start-ups,

and non-profits) develop effective value propositions and optimized web experiences. He has

overseen $10+ million in marketing research for companies such as Verizon, Cox Media Group,

Disney+, Royal Bank of Canada, Discover, Adobe, Twilio, Bloomberg, McGraw-Hill Education,

American Psychological Association, and EdX, The Christian Broadcast Network, The Heritage

Foundation, and The Global Leadership Network. He is currently the Head of Growth for

DoWhatWorks.io, home of the world’s largest library of digital marketing experiments (over

25,000!) conducted by the world’s top online brands. He recently completed his PhD at the

University of Cambridge, studying the role of emotion in experiences of “conversion.” He also

serves as the Associate Pastor of Redeemer Church of Ponte Vedra, where he lives with his

wife and six children.