Paid Ads vs. Organic: What Works in Social Media? - Webinar via Zoom

Event description

Join us for the webinar hosted by UTSA SBDC, led by instructor Yusuf Chowdhury - Digital Marketing Strategist, Online Business Owners! Not all social media success comes from viral posts. This session breaks down the difference between free (organic) content and paid ads—and shows you where to focus your time and money in 2025 to actually grow your audience and get results.

In this workshop, you'll explore the key differences between paid ads and organic strategies on social media. We’ll discuss when to use paid ads for faster results and when organic methods can help build long-term engagement. You’ll learn how to target the right audience effectively, whether you’re paying for ads or using organic content. We’ll also cover the pros and cons of each approach, helping you decide which is best for your goals. By the end, you’ll have a clear understanding of how to balance both paid and organic strategies for success on social media.