TFG Investment Readiness Series: Session 1 - Customer Discovery & Validation
Date and time
-
Location
Online
Organizer
Eliza Jones
training@norcalsbdc.org
707-633-8107
Host organization
NorCal SBDC
Type of event
Resource Partner event
Event description
99% of startups never succeed in raising venture funding. A good idea and a smart team usually aren’t enough to raise money in today’s investment climate. The Tech Futures Group presents a 5-part series on preparing to raise venture capital: the essential elements to complete before you start raising that will set you and your company apart from the pack. The sessions cover critical aspects of customer validation, product development and the path to MVP, GTM strategy and execution, and wrapping it all together into a compelling pitch deck.
The series is appropriate for any company looking for Pre-seed, seed, or series A funding. Examples and expert commentators come from B2B SaaS, but can be generalized to any industry.
In this first session you will gain insights into why you need extensive customer validation before raising money, and best practices in how to accomplish it. Learn how to increase the odds that what you are presenting supports what investors are looking for.