Magnetic Marketing: Session 6: Analytics, KPIs & Action Plan

Event description

Join the Urban League of Louisiana this June for the 6-part marketing series, “Magnetic Marketing: Leveraging the Power of AI to Grow Your Small Business,” sponsored by Louisiana Economic Development and Mastercard.

This series is designed to guide small business owners and marketing leaders through a structured, hands-on process of building a strategic, actionable marketing plan that aligns with your business goals - with a focus on digital marketing, brand development, customer engagement, and AI tools - using Orhan McMillan’s Strategic Marketing Workbook as a foundation.

During this session, participants will finalize their marketing strategy and set up a 30-day plan

This session will cover:

• Workshop Review
• Campaign mapping: What to launch, how to measure
• Finalizing your strategic marketing plan
• 30-day Action Plan
• Wrap-up and next steps

This session will be facilitated by Orhan McMillan, Founder, dezinsINTERACTIVE and Orhan McMillan, LLC.