Magnetic Marketing: Session 4: Social Media & Content Strategy

Event description

Join the Urban League of Louisiana this June for the 6-part marketing series, “Magnetic Marketing: Leveraging the Power of AI to Grow Your Small Business,” sponsored by Louisiana Economic Development and Mastercard.

This series is designed to guide small business owners and marketing leaders through a structured, hands-on process of building a strategic, actionable marketing plan that aligns with your business goals - with a focus on digital marketing, brand development, customer engagement, and AI tools - using Orhan McMillan’s Strategic Marketing Workbook as a foundation.

During this session, participants will learn how to plan and align content with brand and customer journey.

During this session, participants will learn how to plan and align content with brand and customer journey.

This session will cover:

• How to choose the right social media platforms
• Defining content pillars and voice consistency
• Content calendars & batching content
• Tracking engagement

This session will be facilitated by Orhan McMillan, Founder, dezinsINTERACTIVE and Orhan McMillan, LLC.