Magnetic Marketing: Session 1: Brand Foundation & Strategic Direction

Event description

Join the Urban League of Louisiana this June for the 6-part marketing series, “Magnetic Marketing: Leveraging the Power of AI to Grow Your Small Business,” sponsored by Louisiana Economic Development and Mastercard.

This series is designed to guide small business owners and marketing leaders through a structured, hands-on process of building a strategic, actionable marketing plan that aligns with your business goals - with a focus on digital marketing, brand development, customer engagement, and AI tools - using Orhan McMillan’s Strategic Marketing Workbook as a foundation.

Session 1: Brand Foundation & Strategic Direction

This session will cover:

• Your Story, Mission, and Vision
• Core Values and Brand Voice
• Company Messaging
• Defining Your Target Audience
• The Strategic Marketing Plan

This session will be facilitated by Orhan McMillan, Founder, dezinsINTERACTIVE and Orhan McMillan, LLC.