Ready for Takeoff: Strategies for Export Success- Session 2: Marketing and 1-on-1 Meeting Strategies

Event description

Learn how to craft your message, maximize visibility, and make meaningful business connections.

This session will cover how to tailor your messaging, develop effective marketing materials, and approach business meetings with confidence – whether at trade shows or through virtual matchmaking events.

Key takeaways:

•        Creating an international value proposition
•      Leveraging your time at trade events
•      Tips for successful meetings

The presenters, Allan Peterson and Christy Mastin, are Washington SBDC certified International Trade Business Advisors focused on helping businesses grow through exporting.

Allan, based in Moses Lake, played a vital part in developing the International Trade team at Washington SBDC. He was the founder of the Artisan Craft Distilling Institute and has 26 years of management experience in chain drugstore operations.

Christy, based in Kennewick, has nearly a decade of experience as an international sales representative for a family-owned company. With expertise across multiple areas of international trade and a strong background in lending—particularly focused on agribusiness loans.