Market Your Business to Local Government

Event description

WHO SHOULD ATTEND?

Small businesses that have already obtained their New York State and/or New York City vendor Certification and need guidance on how to obtain local government contracts.

EVENT OVERVIEW

You have your Certification as a New York City/State contractor! Now what?  

Discover how to market your company from an insider, an experienced New York State Development Corporation Small Business Services Director. He will be joined by 2 other experts: an experienced marketing consultant and a skilled artificial intelligence (AI) researcher.

Position your business to obtain contracts from NYC agencies, Port Authority, MTA, New York area Government Departments (i.e., Education), and NYS departments. Sharpen your networking skills to connect with decision makers, attend vendor events and build your reputation. Get insider tips that enable you to navigate the New York City and State Contract System and win competitive bids against your competition. And, of course, avoid mistakes that disqualify businesses from obtaining those contracts.

WHAT YOU WILL LEARN

At the end of this workshop, you will have the knowledge and resources to: 

• Identify tools for finding and soliciting RFPs (requests for proposals)
• Summarize the requirements for and benefits of NYS Certification
• Describe how to market yourself and your company to government agencies
• Build relationships with government buyers
• Outline NYS, NYC and NJ bidding strategies
• Avoid common government bidding mistakes
• Access Government resources and technical assistance you need to reach your contract goals