T.E.A.M. Houston x SCORE Houston Webinar Series Session II - Understanding the Soccer Fan: Local & Global Customers

Event description

This event is part of the T.E.A.M. Houston x SCORE Webinar Series

Join T.E.A.M. Houston and SCORE for a powerful 4-part webinar series tailored for solopreneurs, SMBs, and mid-sized companies looking to tap into the fast-growing soccer economy in the U.S., Texas, and Houston. Learn how your business - no matter the size - can engage with soccer fans, capitalize on tournaments, and unlock new growth opportunities. From the MLS to NWSL to Leagues Cup to the FIFA World Cup 26™...soccer is becoming a big business opportunity in the USA, and for sure in Houston.

Session 2: Understanding the Soccer Fan: Local & Global Customers

• Who are the soccer fans? (Gen Z, families, Latinos, international visitors)
• Visitor behaviors and spending during major events
• Cultural habits and timing of fan activities

Why Attend?

• Solopreneurs: Learn to position your brand and attract new partnerships in the soccer space.
• SMBs: Gain visibility with fans through smart activations and campaigns.
• Mid-Sized Firms: Build regional plans and connect to soccer-driven economic activity.