Food Truck Marketing 101

Event description

Food Truck Marketing 101 is an online workshop designed to help mobile food entrepreneurs attract loyal customers, build a recognizable brand, and make the most of low-cost, high-impact marketing tactics. You'll learn how to use social media effectively, the importance of offline marketing, and turn your daily location into a marketing opportunity. We’ll break down what works (and what doesn’t) when it comes to signage, photography, hashtags, and event partnerships.

This workshop is perfect for new food truck owners or anyone looking to sharpen their marketing game without a big budget. You’ll walk away with real-world strategies you can start using immediately, whether you're just opening or trying to boost your weekday sales. From engaging local followers online to drawing crowds offline, you’ll get the tools to grow your brand, boost sales, and keep your truck rolling with purpose and personality.

Presenter Heather Turner is a Granite Region Certified SCORE mentor. She spent twenty years cooking professionally and in 2003 started her own business (with the assistance of a SCORE mentor). She currently teaches social media and marketing for small businesses and mentors and co-mentors in the chapter for marketing and social media for startup businesses and for existing businesses who need some help and guidance in the digital age. She also specializes in working with the hospitality industry for operations, both starting a food business as well as in business.