Building a Better Beverage Brand

Event description

The days when product quality alone spelled success in the craft beverage industry are behind us. Consumers have access to more options than they'll ever get to explore, so companies need to find efficient and compelling ways to convey their value proposition via strong branding.

In this webinar, Craft Beverage Assistance Manager Chris Van Orden will ask Jeremy Murrell, Founder and CEO of Morpheus Brand Consulting how to build a winning craft beverage brand, whether new, established, or heritage.