From Passion to Presence: Share What Drives You, Build Your Brand

Event description

You started your business for a reason, and you know that building your network is a key to success. But, if your social media presence doesn’t reflect your passion, purpose, or the impact you make, you’re missing a powerful opportunity to stand out. In this energizing and interactive session, Laura Best, founder of Passion Collective and longtime marketing leader, will show you how to turn what you love into a clear, compelling presence on LinkedIn. No jargon, no pressure, just practical tools to help you show up more fully and authentically.

What attendees will take away:

• A new way to think about how to express your passions through personal branding
• A simple framework to clarify your message and reflect what you stand for
• Light-touch writing prompts to help you plan and post with more ease and intention

Perfect for: Entrepreneurs and solopreneurs who want to build visibility and credibility in a way that feels clear, confident, and true to who they are.

Presented by: Laura Best

Laura Best is a keynote speaker, author, and founder of Passion Collective, a global community helping professionals reconnect with what makes them come alive in work and life. A former marketing leader for global brands, Laura launched Passion Collective in 2014 and has since reached thousands through events, talks, and microgrants awarded to Passion Seekers in three continents. Her debut book, Born to Buzz (2025), introduces 12 transformational “Sparks” to help readers rediscover their passion without leaving their responsibilities behind. Known for her honesty, humour, and practical insight, Laura inspires people to build more meaningful, "passion-first" lives—right where they are.