NEM I - Is Wholesale Right For You

Event description

Thinking about selling wholesale? Wondering if your products are a good fit?

If you're a Maine maker or food-based business looking to grow, wholesale could be a valuable next step. But the key is that it’s not the same as retail. In this webinar, Business Advisor Chris Cole will walk you through what it takes to succeed in the wholesale market and how to decide if it's the right move for your business.

We’ll cover:

• The main differences between retail and wholesale
• How to assess demand and market readiness
• Pricing strategies that protect your margins
• Common wholesale terms and what they really mean
• Pitfalls to avoid when entering the wholesale space
• What to do next if you’re preparing for a trade show or wholesale pitch

This session is a great fit for businesses preparing for shows like New England Made Spring 2026 or those just beginning to explore the wholesale path.

Funded in part through a cooperative agreement with the U.S. SBA. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact mainesbdc@maine.edu