SCORE The Business Owner's Guide to E-A-T (Expertise, Authority, Trust)

Event description

Are you building a website for your business or hiring someone to do it? Then this webinar is for you.

 Join Jennifer DeRosa for a powerful session that breaks down E-E-A-T—Google’s essential framework for content quality—and learn how to use it to build credibility, attract customers, and improve your SEO.

You’ll walk away with a clearer understanding of how to build trust, show expertise, and become the go-to resource in your space.

Free to attend. Reserve your spot today!

What Attendees Will Learn:

● What E-E-A-T is and why it’s a critical part of modern SEO.

● How to build trust and authority into your website content.

● The role of Google's Search Quality Raters and how their feedback shapes search results.

● Why YMYL (“Your Money or Your Life”) content is held to higher standards—and how it affects you.

● Actionable tips to improve your site’s E-E-A-T and boost your visibility in search rankings.

Our Presenter, Jennifer DeRosa

Jennifer DeRosa is the founder of Toto Coaching, an online website building course with weekly coaching to help small businesses and entrepreneurs build a solid, effective website that presells their products and services and develops trust. Jennifer was the founder and prior owner of TechCare, a Web Development Agency, for 20 years. Jennifer sold TechCare in order to teach others how to build their own websites with the guidance of experts at Toto Coaching. Previously, Jennifer was a consultant for such major companies such as MBCC, US Surgical, GTE, GE Capital, Unilever and Calvin Klein.