Marketing 101 for Small Businesses

Event description

Are you launching a new business or looking to refine your current marketing efforts? Join us for Marketing Strategies — a powerful webinar designed to help entrepreneurs craft a strategic, results-driven marketing plan that aligns with their business goals.

Learn why starting with tactics is a common misstep, and discover the key components of a successful marketing strategy, including how to define your core messages, identify your audiences, and link objectives to real-world tactics. This session emphasizes the importance of a customer-centric mindset and explores how to evolve your marketing plan through digital and social media integration, branding, and customer feedback systems.

What You’ll Learn:

• How to develop a strategic marketing plan that supports business objectives
• The role of research, identity systems, and messaging in effective marketing
• Key tactics across platforms, including social media, websites, and print
• How to track marketing performance and adjust when necessary

Whether you're just starting out or refining your brand’s reach, this webinar provides the strategic framework you need to market smarter — not harder.