Franchise Workshop 3: Market Like a Franchise – Brand Power & Customer Loyalty
Date and time
-
Location
Online
Organizer
Eliza Jones
training@norcalsbdc.org
707-633-8107
Host organization
NorCal SBDC
Type of event
Resource Partner event
Event description
Franchise marketing secrets you can steal!
Franchises succeed because their marketing is consistent, proven, and systematized. This session reveals how you can apply the same branding, promotion, and customer retention strategies—no matter the size of your business. Learn how to attract more customers, build trust, and keep them coming back with marketing strategies modeled after top-performing franchise systems.
David Mitroff, Ph.D., has worked with franchise brands including fitness studios, wellness concepts, retail locations, and food chains. In this workshop, he shares proven tools that help small business owners create strong, repeatable marketing processes that fuel growth and loyalty.
Highlights:
Franchising strategies for consistent branding and messaging
Local store marketing: tools that scale and adapt
Leveraging co-op advertising ideas (even if you’re solo!)
Customer loyalty and referral programs that drive growth