Franchise Workshop 1: Franchising 101 – Small Business Ownership

Event description

Is franchising right for you?

If you're curious about entrepreneurship but unsure where to begin, franchising might offer the structure, support, and scalability you're looking for. This session offers a deep dive into the franchise model—explaining how it works, what it costs, who it’s for, and how to tell if it’s the right fit. You'll explore the different types of franchise ownership and discover the wide range of industries that go far beyond fast food.

Led by David Mitroff, Ph.D., a Small Business Development Center (SBDC) Advisor who has guided hundreds of entrepreneurs through every stage of franchising, this workshop provides the tools you need to make an informed decision. Whether you're just starting out or thinking about pivoting from your current career, this session will help you understand the landscape and identify the best path forward.

Topics Include:
Pros/cons of starting vs. buying vs. franchising
Myths & realities of the franchise world (beyond fast food!)
Types of franchise ownership (owner-operator vs. semi-absentee)
Franchise categories that thrive in uncertain times
Government regulation basics
How to evaluate, finance, and choose the right franchise for you