Trademark Basics: What every small business should know now, not later

Event description

Join us for a discussion about what all entrepreneurs, small businesses, and start-ups should know about trademarks. We’ll discuss what trademarks are, the benefits of federal trademark registration, and the basics of the registration process. We’ll also talk about why it’s so important for any new business to select a trademark that is both federally registrable and legally protectable. We’ll close out the discussion with a question-and-answer session and direct you to free resources from the USPTO.

• Difference between TM, SM, and ®
• Importance of selecting a strong trademark
• Importance of conducting a clearance searching before filing
• Fundamentals of the federal trademark application requirements
• How to find free and reduced-price legal services

Speaker:

Jason Lott, Managing Attorney for Trademarks Customer Outreach, United States Patent and Trademark Office

Jason specializes in helping small business owners understand trademarks and the federal trademark registration process. He conceptualizes and delivers educational content using live presentations, creative videos, and other multimedia platforms. He also presents to experienced practitioners on advanced trademark topics, providing them the tools and expertise to better serve their clients. Jason began his career at the USPTO in 2000 as a trademark examining attorney.