Abilene - The Psychology of Pricing: Why Your Customers Say “Yes” or “No"
Date and time
-
Organizer
Cindy Gonzales
cindy.gonzales@ttu.edu
325-670-0300
Host organization
America's SBDC at Texas Tech
Type of event
Resource Partner event
Event description
Discover the decision science behind why customers accept or reject prices. This workshop explores the psychology of value perception and how strategic pricing influences buying behavior. Learn to apply behavioral insights to set prices that resonate with your audience and drive sales.
Register