Entrepreneurial Training Program (ETP)
Date and time
Event cost
$250.00
Organizer
Stephanie Achten
sbdc@wsb.wisc.edu
608-263-2221
Host organization
SBDC at UW-Madison Wisconsin School of Business
Type of event
Resource Partner event
Event description
ETP is an intensive business-planning training program designed to help participants who want to start a new business, grow an existing business, or make a substantial business pivot that requires viewing the business with a new perspective.
Please read on to understand requirements and to ensure your business’ eligibility for this program.
The focus of the program is to help you complete a comprehensive “rough draft” of your business plan in the form of a written workbook. Each session of class will help you learn business terminology and work toward putting your ideas on paper so that, by the end of class, you have made significant progress toward launching your business or writing a more comprehensive business plan.
Location: Live Virtual portion & In-Person portion on UW-Madison’s Campus*
LIVE VIRTUAL SESSIONS Dates & Times – Thursdays from 5:30 pm – 8:00 pm
- October 2 | Session 1 – Introduction, Business Model Canvas, Value Proposition
- October 9 | Session 2 – Customer Segments & Marketing Fundamentals
- October 16 | Session 3 – Marketing Research
- October 23 | Session 4 – Business Financials
- October 30 | Session 5 – Business Operations
IN PERSON SESSION*: Friday, November 14, 2025 from 8:00 am – 4:30 pm
Register