Marketing Solutions & Contract Readiness - Certificate Program

Event description

The objective of this program is to help businesses to build their credibility and greatly increase their ability to conduct business with anchor institutions: large corporations, government entities, and prime contractors. 

Program Outcomes: 

• Develop and deliver an effective elevator pitch.
• Develop and deliver an effective 8-minute sales pitch with slides.
• One-page capability statement.
• Understand communication essentials and business readiness requirements to secure contracts (licenses, certifications, insurance, loan readiness & procurement).
• Learn and implement digital marketing essentials (Google Business Profile, LinkedIn, Landing Page/Website).
• Professional headshot. 

Start Date: Wednesday October 15, 2025 

Program Duration: 8 consecutive Wednesdays (October 15, 22, 29; November 5, 12, 19; Dec 3 & 10). 

Program Schedule: Wednesdays 4:15 p.m. Networking | Training 4:30 p.m. to 7:30 p.m. 

Location: Larkin Exchange Conference Center 8th Floor Barton Room, 726 Exchange Street, Buffalo, NY 14210. 

Registration Fee: $40. All other costs are covered by our sponsors. 

This program is limited to 20 participants. Enrolled businesses will have access to one to one counseling at the SBDC.