Mid-Hudson/Catskills: Google Analytics: Learn what visitors are doing on your website and what is working and what is not

Event description

Most people have heard of Google Analytics, but do you know how to use it? In this class, we’ll give you an introduction to Google Analytics and how it helps you improve your website and marketing. This will focus on improving your website and identifying what pages/content works well and what does not.

We will introduce you to the new GA dashboard and show you some of the most useful and important data and explain what it means.

We will also explain the differences between Google Analytics Version 4 (GA-4) and the now defunct Universal Analytics (UA). You will leave this class with a solid understanding of the data found in Google Analytics along with how to set it up and how to email yourself regular monthly reports.

Presented by: Erik Bunaes, Endorphin® Digital Marketing, Constant Contact Local Expert and Adjunct Professor of Marketing.