Search Engine Optimization (SEO) for Beginners

Event description

You’ve likely heard this acronym many times, but what does it mean for your small business? This webinar will provide an overview of SEO fundamentals, including: how search engines work; the importance of keyword research; on- and off-page optimizations; and how to use metrics to measure performance.

Speaker(s): Rosa DiVirgilio Taormina, Senior Business Advisor and Certified Digital Marketing Professional of the MA SBDC Northeast office.