Official websites use .gov
A .gov website belongs to an official government organization in the United States.

Secure .gov websites use HTTPS
A lock ( ) or https:// means you’ve safely connected to the .gov website. Share sensitive information only on official, secure websites.

Special announcement

Senate Democrats voted to block a clean federal funding bill (H.R. 5371), leading to a government shutdown that is preventing the U.S. Small Business Administration (SBA) from serving America’s 36 million small businesses.

Every day that Senate Democrats continue to oppose a clean funding bill, they are stopping an estimated 320 small businesses from accessing $170 million in SBA-guaranteed funding.

As a result of the shutdown, we wanted to notify you that many of our services supporting small businesses are currently unavailable. The agency is executing its Lapse Plan and as soon as the shutdown is over, we are prepared to immediately return to the record-breaking services we were providing under the leadership of the Trump Administration.

If you need disaster assistance, please visit sba.gov/disaster.

Building an Effective Craft Beverage PR Program

Date and time

Wednesday, October 22, 2025 11:00 a.m. - 12:00 p.m. EDT

Location

Online

Organizer

virginiasbdc@virginiasbdc.org
703-277-7703

Host organization

Virginia SBDC

Type of event

Resource Partner event

Event description

To many craft beverage producers, PR seems like the exclusive province of the big multinationals, beyond the grasp of the typical independent company. But there are many cost-effective ways to engage the public in meaningful ways that contribute to the bottom line.

In this webinar, Craft Beverage Assistance Manager Chris Van Orden will ask Courtney Sandora, Owner of Go Social, about the tools and strategies available to small- and medium-sized producers looking to connect with their target audience - including optimization for AI searches and the best way to leverage influencers.