Message First: Building a Brand That Connects Across Channels

Event description

Information covered:

· Define Your Message – Clarify what you stand for, who you’re speaking to, and what makes you different.
· Build Your Brand Voice – Translate your positioning into consistent language, tone, and visuals that connect across every touchpoint.
· Create a Clear Channel Strategy – Identify the owned channels that matter most for your audience (website, email, social) and set realistic goals for each.
· Plan Your Content Mix – Develop messaging pillars and a simple framework to balance thought leadership, storytelling, and promotional content that converts.
· Measure and Adjust – Track what’s working, refine your message over time, and use insights to strengthen engagement and trust.