SCORE: Understanding SEO: Smart Strategies for Today’s (and Tomorrow’s) Web

Event description

In today’s ever-changing digital world, Search Engine Optimization (SEO) is no longer optional. It’s essential. Whether you’re just getting started or looking to sharpen your strategy, this workshop will demystify SEO and show you exactly what works right now — and what’s on the horizon.

Led by digital marketing expert Ben Theis of Skol Marketing, this session breaks down what Google and other search engines are really looking for, and how to position your business to show up, stand out, and succeed online.

You’ll leave with actionable strategies, free tools, and a clear understanding of how to grow your online visibility and drive results.

What You’ll Learn:

• What SEO really is (and isn’t) — no jargon, no fluff
• How Google analyzes your website and ranks it
• What small businesses can do to rank higher, faster
• How to use Google Search Console, Analytics, and Google Business Profile (formerly Google Local)
• Simple, cost-effective steps to boost your visibility
• Where SEO is heading — and how to stay ahead of the curve

Whether you’re brand new to SEO or ready to take your online growth to the next level, this session will give you the clarity, confidence, and tools to compete — and win — in search.