Social Media Marketing and Security Best Practices

Event description

This workshop will show small business owners where to focus their time for real results. We cut through the noise and look at the platforms that matter, the content that works, and the simple habits that build trust and visibility. Participants will leave with one action they can implement this week to start improving their social presence.

After we discuss effective marketing on social media, the next step is to secure your account! We will cover best practices to prevent unauthorized access to your social media accounts and protect your business’ reputation and private data. We’ll discuss password policies, multifactor authentication, common scams, and more.

Presented by:

Steve McCaslin is a Washington SBDC Certified Business Advisor and is located in Coupeville, WA. Steve is a retired Naval Flight Officer and has spent 20+ years in the corporate world in sales, strategy and business development, business consulting, corporate training, and leadership development training, mentoring, and coaching. He is a graduate of the University of Georgia with a BS in Agriculture, where he majored in Poultry Science.

Kayla Miller is the Cybersecurity Training Coordinator and Research Coordinator for the Washington SBDC. Kayla is North Star Cybersecurity Certified and holds ISC2 certifications in Cybersecurity and Governance, Risk, and Compliance. She started with the Washington SBDC as a student market research intern and began her full-time role after graduating from WSU with a Bachelor of Science in Applied Mathematics.