SCORE Personalized Email Marketing with AI: Craft Targeted Campaigns That Convert

Event description

Tired of feeling stuck every time you sit down to write an email?

Most small business owners don’t need more emails—they need clearer, more effective ones. And with today’s AI tools, writing great emails no longer has to take hours or feel overwhelming.

In this SCORE session, you’ll learn how to use AI as your personal email-writing assistant. We’ll walk through simple, beginner-friendly techniques for brainstorming ideas, drafting messages in your own voice, and creating subject lines that actually get opened. You’ll also discover how AI can help you stay consistent, connect authentically with your audience, and save valuable time each week.

By the end of the session, you’ll have:

• A simple workflow for using AI to write clearer, more engaging emails
• Tips for improving open rates and boosting engagement
• A free tool you can use right away to make email marketing easier

Whether you’re brand new to email marketing or ready to take things to the next level, this class will give you practical, real-world strategies you can implement immediately.

Our Presenter, Melissa Weisenburg

Melissa Weisenburg, MBA, is the founder of MuseWave Digital, a digital marketing consultancy based in Western New York. She is a certified Marketing Strategist through Martha Krejci and has spent more than 25 years blending her love of technology with her passion for helping small business owners succeed.

With a background in Business Management and Management Information Systems, Melissa has been a self-proclaimed “tech nerd” since the 90s—long before AI became mainstream. She specializes in creating clear, stress-free marketing systems that help service-based businesses attract clients without wasted effort or overwhelm.

In her agency work, Melissa builds lead-generating websites, marketing systems, and digital strategies tailored to small businesses who want practical solutions, not complicated tech. She also teaches local entrepreneurs how to use AI to simplify content creation, improve customer communication, and reclaim their time.