What Makes your Business Unique? Your UVP

Event description

This one-hour class will guide small business startups to clearly define their competitive advantage using a powerful UVP statement framework preferred by WBDC's Marketing Advisor, Joy Braddock. You'll learn to:

• Define Your Audience & Problem: Pinpoint your target customer and articulate their most pressing pain point or need, which forms the vital starting point of any powerful value proposition.
• Articulate Your Core Solution: Learn to concisely state what your product or service is and the key result or benefit it delivers to your customer, moving beyond features and focusing purely on value.
• The Value of Understanding your Value: We will break down the strategic fill-in-the-blank UVP framework providing you with the steps to craft a statement that will save you time when writing marketing copy and key messaging giving you the tools and understanding for how to clearly stand out from your competitors.