Email Marketing Strategies Part 2: Automating Your List Growth and Subscriber Engagement
Date and time
-
Event cost
$25.00
Location
Online
Host organization
SCORE Kentuckiana
Type of event
Resource Partner event
Event description
The fastest way to grow your list and keep subscribers engaged is by utilizing automation to welcome new contacts, deliver value instantly, and move them toward action. Without automation, even good website traffic can fade into missed opportunities when forms fail to convert and follow-up feels out of sync.
In the next session of the Email Marketing Strategies series, our expert will demonstrate how to convert more website visitors into engaged contacts using dynamic forms, automated welcome series, and straightforward segmentation strategies. You'll learn how to build stronger relationships from the start, deliver the right message at the right time, and create email experiences that drive sales. You'll learn how to:
- Use value-driven dynamic forms to convert more signups
- How to offer incentives to motivate new contacts
- Automate timely engagement with a simple, effective Welcome Series
- Segment new contacts based on how they joined your list
- Identify interests and behaviors that help you send more relevant emails
- Set up triggers and automated follow-ups that build trust and increase sales